After the release of Googles Report function, secondary updates were made with the aim to create a safe alternative to "texting and driving".
Google Maps remains the undisputed leader among navigation apps, bolstered by its legacy and the strength of its brand since its launch in 2005. Over the years, it has evolved significantly and maintained its competitive edge.
In 2024, the company relaunched their Report function, but this time, directly on their navigation interface. This move rivaled their top competitor in the "real-time update" space- Waze. But with the release, there came the issue of usability and safety while on the road.
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Pin function: a safer alternative.
The intention was to design to add a organic alternative that does not impair the navigation view. Because eyes should be on the road at all times, instead of aiming to create something revolutionary, I aimed for intuitive.
Notification: remember you pinned me?
We, as humans, tend to forget the smaller details of life after we arrive at our destination, so a notification was designed to let users finish their thought.
Organizing the influx of submissions
In a real world scenario, the ticket submissions would be sent through a funnel of sorts. For Google, they are publicly known to use Artificial Intelligence (AI) and machine learning (ML), specifically Natural Language Processing (NLP), to categorize, prioritize, and analyze the feedback at scale. This automation allows them to identify trends and improve their services based off priority.
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LEARNINGS
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